I specialize in writing landing pages and content for startups and small businesses. My copywriting technique focuses on providing all the information necessary to ensure a purchase as well as structuring the page in a sales-funnel format, encouraging the customer to buy as they research the product. With defining the background of a company and … Continue reading Startup + Small Business Copy That Sells
Working as Content Marketing Manager for the health and beauty brand, I oversaw a brand refresh, followed by the launch of a new blog, MYSA. Through a mix of SEO, social engagement, and "brand essence" posts, the blog's objective was: 1) increase traffic to the ecommerce site and 2) increase conversion rate. For specific statistics … Continue reading Ecommerce Blogs with Results
As originally published in McSweeney's. Rhythm Superfoods Beet Chips – Naked Flavor Submitted by Kristen Van Nest Caught up in the lifeless grind of everyday, my fingers wander to the strategically placed rack in the line area at Starbucks. My eyes linger upon a bag of Rhythm Superfoods Beet Chips – Naked Flavor. Will these … Continue reading McSweeney’s
Articles published in Bullshit.ist. Click on an article image below to read the full article. Samples below: Perfumeria: Plastic Hand to Squirt Room Spray: $400. Aromatherapy diffusers are so 2015 dorm room. Now you can take this rubber hand, fasten it onto the top of your home scented spray, and walk around your apartment, clicking … Continue reading Bullshit.ist: Business
Articles published in Bullshit.ist. Click on an article image below to read the full article. Samples below: Bedroom: “I know it wasn’t in the picture, but I hope it’s okay that I store my doll collection in here. They’re all lined up against the wall so they won’t be in your way. And you know, they’re … Continue reading Bullshit.ist: Lifestyle / Women’s
Article published in Slackjaw. Click on the article image to view the original piece in full: Fight negative auras with love not hate. Put away your pistols, start healing with crystals. Call your Congressman today and tell him/her YOU want a crystal clear healthcare system.