Mission: Conceive, create, oversee, & execute all marketing campaigns across all channels

 

Recently moved to LA from Shanghai and am seeking a full-time role in integrated marketing management. Available for freelance.

Having started my career in branding consulting in New York at Prophet Brand Strategy, led a team in launching international campaigns at FOREO’s headquarters in Shanghai, and worked as a writer for Forbes, Interbrand, and the British Chamber of Commerce to name a few, I am an expert in communicating international brand messages globally. Through working in Shanghai over the past 3.5 years as well as conducting research as a Fulbright Scholar in Europe, I am fluent in French and basic Chinese and experienced in cross-cultural communication and brand compliance. Having now moved to Los Angeles, I want to help companies here build their global brand and sales.

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Skills

Expertise

Campaign Management┃International Marketing┃Digital Marketing ┃ Integrated Marketing ┃ P&L Responsibility ┃ Localization ┃Strategic Planning ┃ Budget Allocation ┃ Leadership ┃ Brand Compliance┃ Brand Partner Management┃ User Experience ┃ SEO copywriting ┃ Competitor Analysis ┃ Landing Pages ┃Lead Capture┃Influencer Marketing┃Content Creation┃Headline Writing ┃Social Campaign Management ┃Analytics ┃Performance Analysis ┃ ROI Reporting┃ Storytelling┃Conversion Optimization┃Web Page Structuring ┃Engaging Post Creation ┃Traffic Analysis┃ Email Campaigns ┃ Community Management┃Keyword Research

Technical

Google AdWords┃Moz SEO, SEMRush┃Facebook Ads┃Instagram Ads┃Google AdWords┃HootSuite┃basic html coding┃Wordpress┃Drupal┃Shopify┃Buffer┃DistroSheet┃Google Analytics┃Taboola┃Outbrain

Language

Native English┃Professional Proficiency French┃Basic Chinese┃Beginner Spanish

Global Ecommerce Copy That Sells

I have experience writing ecommerce websites. For ecommerce pages, the emphasis is on providing all the information that will make the consumer want to buy as well as structuring the page in a sales-funnel format, encouraging the customer to buy as they research the product. With defining the background of a company and “about us” […]

Ecommerce Blogs with Results

Working as Content Marketing Manager for the health and beauty brand, I oversaw a brand refresh, followed by the launch of a new blog, MYSA. Through a mix of SEO, social engagement, and “brand essence” posts, the blog’s objective was: 1) increase traffic to the ecommerce site and 2) increase conversion rate. For specific statistics […]

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Education

Startup Leadership Program
Batch 4 Graduate, Shanghai, China, October 2015-April 2016

One of twenty selected from over 100+ applicants as member of international training program and accelerator for selected founders, leaders, and innovators. Led training session on differences between American and Chinese digital marketing

The Fulbright Program
Nation Branding Working Group Scholar, Luxembourg City, Luxembourg, September 2011-June 2012
Conducted primary and secondary research in French and English, interviewed executives, and presented findings and recommendations to promote country’s political power, business, and tourism

The George Washington University
Bachelor of Arts Economics and International Affairs, Washington, D.C.
Elliott School of International Affairs, Magna Cum Laude with Special Honors

Paris IV- Sorbonne University
International French Coursework, Paris, France
Full immersion courses while living with a host family, complementing more than 10 years of French language study

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