Remote Freelance Copywriter + Marketing Strategist

Mission: Conceive, create, & communicate compelling ecommerce campaigns

Increase website traffic and conversion rate through content targeted at small businesses succeed. Through my experience both as a marketing growth specialist for startups and as a seasoned copywriter, I write effective copy to help my client’s businesses grow.

Having started my career in branding consulting in New York at Prophet Brand Strategy, led a team in launching international campaigns at FOREO’s headquarters in Shanghai, and worked as a writer for Weber Shandwick, Interbrand, and WPP to name a few, I am an expert in communicating international brand messages digitally. Based in Los Angeles.

ROI of hiring me…

  • Within 5 months of the launch of ecommerce blog I designed and managed: native advertising versus organic visitor blog reach increased from 10% to 40% organic; social media: engagement increased by 30%, google search visitors grew by 45% mainly due to blog’s SEO keyword targeting impact and the commerce conversion rate rose by 136%
  • Managed campaign for special edition SKU that resulted in 50% increase in ecommerce conversion rate on foreo.com (in comparison with same category SKU). Campaign included: remarketing, native advertising, and banners, tripled average engagement rate on social media to 3%, sold out of special edition SKU, and prompted the creation of a new SKU based on its success
  • Blog I designed and managed was finalist for the 2016 Killer Content Award, competing for the Customer Lifecycle Marketing Award against brands such as Dell and American Express
  • Challenged with how to grow after already having 80% of consumers shopping at their stores, conducted in-depth segmentation research to develop category killer in-store experience for Korean big box retailer, resulting in the opening of 141 new stores since 2011 as well as 40,311 million KRW gross sales (33.9 million USD, +48%) from 2011 through 2014 at their stores
  • Managed RMB 2.53+ million and RMB 2.31+ million budgets for two large wineries. Responsibilities included:  strategic business planning, sales team activation, sales forecasts, social media agency management, and A&P budgeting.
  • In one year, oversaw 190+ days of marketing events across Greater China, coordinating with regional marketing teams in Chinese

Want to learn more? Check out my LinkedIn profile for work experience and testimonials or
email me.

 

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Skills

Expertise

Campaign Management┃International Marketing┃Digital Marketing ┃ Integrated Marketing ┃ P&L Responsibility ┃ Localization ┃Strategic Planning ┃ Budget Allocation ┃ Leadership ┃ Brand Compliance┃ Brand Partner Management┃ User Experience ┃ SEO copywriting ┃ Competitor Analysis ┃ Landing Pages ┃Lead Capture┃Influencer Marketing┃Content Creation┃Headline Writing ┃Social Campaign Management ┃Analytics ┃Performance Analysis ┃ ROI Reporting┃ Storytelling┃Conversion Optimization┃Web Page Structuring ┃Engaging Post Creation ┃Traffic Analysis┃ Email Campaigns ┃ Community Management┃Keyword Research

Technical

Google AdWords┃Moz SEO, SEMRush┃Facebook Ads┃Instagram Ads┃Google AdWords┃HootSuite┃basic html coding┃Wordpress┃Drupal┃Shopify┃Buffer┃DistroSheet┃Google Analytics┃Taboola┃Outbrain

Language

Native English┃Professional Proficiency French┃Basic Chinese┃Beginner Spanish

Startup + Small Business Copy That Sells

Posted on by Kristen Van Nest

I specialize in writing landing pages and content for startups and small businesses. My copywriting technique focuses on providing all the information necessary to ensure a purchase as well as structuring the page in a sales-funnel format, encouraging the customer to buy as they research the product. With defining the background of a company and … Continue reading Startup + Small Business Copy That Sells →

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Education

The Fulbright Program
Nation Branding Working Group Scholar, Luxembourg City, Luxembourg, September 2011-June 2012
Conducted primary and secondary research in French and English, interviewed executives, and presented findings and recommendations to promote country’s political power, business, and tourism

The George Washington University
Bachelor of Arts Economics and International Affairs, Washington, D.C.
Elliott School of International Affairs, Magna Cum Laude with Special Honors

Paris IV- Sorbonne University
International French Coursework, Paris, France
Full immersion courses while living with a host family, complementing more than 10 years of French language study

Startup Leadership Program
Batch 4 Graduate, Shanghai, China, October 2015-April 2016
One of twenty selected from over 100+ applicants as member of international training program and accelerator for selected founders, leaders, and innovators. Led training session on differences between American and Chinese digital marketing

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