FRACTIONAL NARRATIVE STRATEGY
One Strategist. One Story. Every Voice in Your Company.
An embedded fractional narrative strategist who works across your CEO, CMO, CTO, and People team — so every message, pitch, post, and page tells the same powerful story.
TRUSTED BY TEAMS AT
GOOGLE · IBM · DOORDASH · WPP · CARE.COM · FORBES
Your Company Is Telling Five Different Stories
Your CEO says one thing on stage. Your marketing team writes another on the website. Sales has its own pitch. Recruiting tells a different story entirely. And your product docs? They read like they were written by a different company.
This isn’t a content problem. It’s a narrative fragmentation problem — and it’s costing you deals, talent, and credibility.
Most companies hire a copywriter for marketing, a ghostwriter for the CEO, a different agency for recruiting content, and wonder why nothing feels cohesive. You don’t need more writers. You need one strategist whose entire job is cross-functional narrative alignment.
That’s what I do.
What I Do
Narrative Strategy & Brand Architecture
One unified company story that works across investor decks, sales calls, job postings, and product pages. I build the narrative architecture so every team speaks the same language.
Executive Thought Leadership
LinkedIn, keynotes, op-eds, and podcasts — I turn your leadership team into recognized voices in your industry. Not generic “thought leadership.” Real perspectives that build trust and pipeline.
Video & Executive Coaching
On-camera coaching, scripting, and production direction. Whether it’s a product launch video, a CEO keynote, or a social clip — I make sure your people are compelling on screen.
Content Strategy & SEO
Content engines that drive organic pipeline — blog, email, social, video. I build the strategy, create the content calendar, and write the pieces that actually rank and convert.
Technical & Product Messaging
Complex products explained simply. I work with your engineering and product teams to translate technical capabilities into customer-facing messaging that resonates — without dumbing it down.
SEO & LLM Content Optimization
Content optimized not just for Google, but for how AI surfaces and recommends brands. Future-proof your content strategy for the AI-search era.
The Results
5,200%
Organic traffic increase for a B2B SaaS client in 12 months
4% → 43%
Content-attributed revenue contribution after narrative realignment
366%
Increase in Closed-Won pipeline from content-sourced leads
80%
Organic inbound pipeline for a Series B SaaS company
9M+
Monthly views across content programs I’ve built and managed
Why Me
I’m not an agency. I’m not a freelance copywriter you brief and hope for the best. I’m a fractional narrative strategist who embeds with your leadership team — sitting in on strategy calls, learning your product roadmap, understanding your competitive landscape — and then translates all of it into a cohesive story your entire company can tell.
I’ve spent 15+ years in B2B tech, working with companies from Series A to Fortune 500. I’ve built content programs from zero to 9M+ monthly views. I’ve coached executives on camera and on stage. And I’ve seen firsthand what happens when a company’s narrative clicks — deals close faster, recruiting gets easier, and your brand becomes the one people talk about.
I also bring something most strategists don’t: I’m an on-camera host, published author, and trained performer. I don’t just write your story — I can help your team tell it with confidence in any format.
How It Works
1. Discovery Call
We talk about your company, your challenges, and where your narrative is breaking down. No pitch — just an honest conversation about whether I’m the right fit.
2. Narrative Audit
I review your existing content across every team — marketing, sales, recruiting, executive comms, product — and identify where the story fragments.
3. Embed & Execute
I join your team as a fractional strategist — building the narrative framework, creating content, coaching executives, and making sure everything stays aligned as you grow.
Kristen Van Nest 