FRACTIONAL NARRATIVE STRATEGY
One Strategist. One Story. Every Voice in Your Company.
An embedded fractional narrative strategist who works across your CEO, CMO, CTO, Content, and People team — so every message, pitch, post, and page tells the same powerful story.
Trusted By
Your Company Is Telling Five Different Stories
Your CEO says one thing on stage. Your marketing team writes another on the website. Sales has its own pitch. Recruiting tells a different story entirely. And your product docs? They read like they were written by a different company.
This isn’t a content problem. It’s a narrative fragmentation problem — and it’s costing you deals, talent, and credibility.
Most companies hire a copywriter for marketing, a ghostwriter for the CEO, a different agency for recruiting content, and wonder why nothing feels cohesive. You don’t need more writers. You need one strategist whose entire job is cross-functional narrative alignment.
That’s what I do.
What I Do
I work as an embedded partner on your team — not a one-off contractor. Here’s what that looks like month to month.
Narrative Strategy & Brand Architecture
One unified company story that works across investor decks, sales calls, job postings, and product pages. I build the narrative architecture so every team speaks the same language — and maintain it month over month as your company evolves.
Executive Thought Leadership
LinkedIn, keynotes, op-eds, and podcasts — I turn your leadership team into recognized voices in your industry. Not generic “thought leadership.” Real perspectives that build trust and pipeline. Ongoing strategy and content, not one-off posts.
Conference & Keynote Speaking
Bring narrative strategy to life on your stage. I speak at industry events, company all-hands, and leadership summits on brand storytelling, content strategy, and building narratives that move people to act.
Technical & Product Messaging
Complex products explained simply. I work with your engineering and product teams to translate technical capabilities into customer-facing messaging that resonates — without dumbing it down.
Content Auditor
Reviews content across social, comms, sales, recruiting, agency partners, and more — assesses current cohesiveness and suggests how to make your story more powerful across all channels.
Narrative Storytelling Workshops
In-person or remote trainings to kick off brand repositions, campaign launches, and more. I turn boring message trainings into interactive experiences that get the entire organization excited and on-message — so launch day feels like the start of race day, not the exhausting end of one.
On-Camera Brand Ambassador
Don’t have someone comfortable on camera in-house? Let me do it. Talking head content is one of the top-performing formats on social and is especially effective for B2B.
AI Engineering Systems
Custom AI-powered content workflows that let your team produce at scale without losing quality or brand consistency. I build the prompts, pipelines, and quality gates that turn AI from a novelty into a genuine force multiplier for your content operation.
Video & Executive Coaching
On-camera coaching, scripting, and production direction. Whether it’s a product launch video, a CEO keynote, or a social clip — I make sure your people are compelling on screen.
Content Strategy & SEO
Content engines that drive organic pipeline — blog, email, social, video. I build the strategy, create the content calendar, and write the pieces that actually rank and convert.
The Results
5,200%
Organic traffic increase for a B2B SaaS client in 2 years
4% → 43%
Content-attributed revenue contribution in one year
366%
Increase in Closed-Won pipeline from content-sourced leads in one year
80%
Organic inbound pipeline for a Series B SaaS company in 9 months
9M+
Views per month across content programs I’ve built and managed
Why Me
I’m a fractional narrative strategist who embeds with your leadership team — sitting in on strategy calls, learning your product roadmap, understanding your competitive landscape — and then translates all of it into a cohesive story your entire company can tell.
I’ve spent 15+ years in B2B tech, working with companies from Series A to Fortune 500. I’ve built content programs from zero to 9M+ monthly views. I’ve coached executives on camera and on stage. And I’ve seen firsthand what happens when a company’s narrative clicks — deals close faster, recruiting gets easier, and your brand becomes the one people talk about.
I also bring something most strategists don’t: I’m an on-camera host, published author, and trained performer. I don’t just write your story — I can help your team tell it with confidence in any format.
Ready to Build Your Narrative?
Start with a discovery call — no pitch, just an honest conversation about your story.
Frequently Asked Questions
What is a fractional narrative strategist?
A fractional narrative strategist embeds part-time within your company to build and execute your brand story, executive thought leadership, product messaging, and content strategy. Unlike agencies that hand off deliverables, a fractional strategist works as an extension of your team — typically on a monthly retainer basis.
What size companies do you work with?
I work with tech companies from Series B through Fortune 500 — typically SaaS, B2B, and enterprise technology companies where the VP of Marketing or CMO needs a senior narrative partner without a full-time hire. I’ve built narrative strategy for companies like DoorDash, Google, and IBM, so I bring pattern recognition across company stages. Fit matters: I assess alignment during a discovery call to make sure the engagement will drive meaningful results for both sides.
How is narrative strategy different from content marketing?
Content marketing produces assets. Narrative strategy builds the underlying story architecture that makes every asset — from your homepage to your CEO’s LinkedIn posts — work together as one coherent narrative. It’s the difference between publishing content and engineering a story system that compounds over time.
What results can I expect from narrative strategy?
Past narrative strategy engagements have driven 5,200% organic traffic growth in two years, a 366% increase in Closed-Won leads in one year, and revenue contribution jumps from 4% to 43% in one year — because the right story compounds across every channel. Every engagement begins with KPIs tied to your business goals, so we’re measuring what matters from day one. Results typically become visible within the first 90 days and accelerate as the narrative system matures.
How do retainer engagements work?
Most engagements begin with a discovery call and a narrative audit to map your current positioning. From there, I build the story system — your messaging architecture, thought leadership strategy, and content framework. Once clients see the system in action and the impact it creates, most choose to keep me on retainer to protect the investment, ensure consistent implementation, and make sure nothing gets lost as the company scales. The average engagement runs 6–12+ months because the strategy keeps compounding.