FEET FIRST: Discarded weekly by millions of farmers in the UK, chicken feet and pig trotters could be worth millions if exported to China

Published in FOCUS magazine in March 2014. China is one of the top ten biggest food and drink markets for the UK – and its growing fast. In the first half of 2013, exports from the UK to China grew 126 per cent, reaching £102 million. In December, British meat producers accompanied David Cameron as part … Continue reading FEET FIRST: Discarded weekly by millions of farmers in the UK, chicken feet and pig trotters could be worth millions if exported to China

A TUSK TASK: As the world’s biggest consumer of illegal ivory, the potential future extinction of African elephants may hinge on China

Published in FOCUS magazine in May 2014. The rise of China’s middle class means people can spend their disposable incomes on cars, electronics, and tragically, ivory. Principles of feng shui state that ivory disperses misfortune and drives out evil spirits, while Chinese culture declares it symbolic of wisdom and nobility. Either way, it makes a great … Continue reading A TUSK TASK: As the world’s biggest consumer of illegal ivory, the potential future extinction of African elephants may hinge on China

Driving Vanity

As published in FOCUS Magazine in the September 2013 issue. The Chinese gathered in the art deco auction house near Shanghai’s iconic bund are not seeking priceless antiques or cherished celebrity memorabilia. Instead, hopefuls are here for a more practical reason – to buy a license plate. To curb traffic congestion and air pollution, the Chinese government … Continue reading Driving Vanity

What You Can Learn About Debating From Last Night’s Debate

Please note: If you are looking for yet another assessment of the content of last night’s debate, please look elsewhere. This focuses on tactic. Here are the lessons we can learn from last night’s debate: Be confident. This carries into many of the points below, but is the most essential trait. It is hard for … Continue reading What You Can Learn About Debating From Last Night’s Debate

Trusted, Reliable Business Partner?

As published in Lëtzebuerger Land on July 13, 2012. Full Version PDF. In February, the Luxembourgish government presented "Le Luxembourg vu de l'étranger" on the results of their fall 2011 quantitative study on the perception of Luxembourg, having surveyed 554 decision-makers and actors working with Luxembourg. Of those surveyed, 82% think Luxembourg has problems with its … Continue reading Trusted, Reliable Business Partner?

The Elephant in the Room: Euro Crisis, Financial & International Tax Reform Spell Trouble for the Modern Fairy Tale of Europe

While the vultures circle Europe, the second highest GDP per capita country has been able to continue business as usual, not having experienced a recession during the 2008 financial crisis. Filled with suited up bankers and bureaucrats, this country of about 500,000 is the second largest investment fund center in the world. The buses have … Continue reading The Elephant in the Room: Euro Crisis, Financial & International Tax Reform Spell Trouble for the Modern Fairy Tale of Europe

The Nation Branding of Luxembourg

As a culmination of her Fulbright research in Luxembourg, Van Nest presented to the national government's nation branding working group. For the research, Van Nest conducted over 20 interviews with branding decision-makers including private sector companies (e.g., Head of Corporate Communication), trade associations (e.g., President, Head of Marketing), and government officials (e.g., Luxembourg City Manager, … Continue reading The Nation Branding of Luxembourg

The ‘Coolness Factor’ & Social Media: Politicians Pump Up Their Image Through Viral Communication

With the growth of social media, the ‘coolness factor’ is gaining importance as a way to frame a politician's image. When I say ‘coolness factor’ I mean trying to use one’s personality to create a deeper connection with one's constituency. An example would be Hillary Clinton submitting her own ‘Texts from Hillary’.  Through the growth … Continue reading The ‘Coolness Factor’ & Social Media: Politicians Pump Up Their Image Through Viral Communication

How to Address the Public After an Affair: Lessons Learned from Bill Clinton, Edward VIII, John Edwards, and Tiger Woods

In a recent documentary, “Clinton,” the director Barak Goodman revisits the Lewinsky scandal finding that Bill Clinton confided in Dick Morris, asking him for advice. Morris conducted a poll to assess how to best handle the situation. He found that Clinton could be forgiven for the sin, but not for the cover up, and thus … Continue reading How to Address the Public After an Affair: Lessons Learned from Bill Clinton, Edward VIII, John Edwards, and Tiger Woods