I specialize in writing landing pages and content for startups and small businesses. My copywriting technique focuses on providing all the information necessary to ensure a purchase as well as structuring the page in a sales-funnel format, encouraging the customer to buy as they research the product. With defining the background of a company and … Continue reading Startup + Small Business Copy That Sells
Working as Content Marketing Manager for the health and beauty brand, I oversaw a brand refresh, followed by the launch of a new blog, MYSA. Through a mix of SEO, social engagement, and "brand essence" posts, the blog's objective was: 1) increase traffic to the ecommerce site and 2) increase conversion rate. For specific statistics … Continue reading Ecommerce Blogs with Results
Developed concept and script for an air pollution and health startup. Using a more professional tone to attract investors (as opposed to consumers), the video was developed for use on an investor crowdfunding platform. See the final video here: Want to own a share of idMASK?
As originally published on MYSA. As a child, we envied Carmen Sandiego, traveling the world in her brimmed cap. Her clever catch-me-if-you-can demeanor and signature look made her one of the top female super villains for most Millennials. Luckily, now we too can remain flawless while on the go with the new LUNA™ go cleansing device. On the go … Continue reading Where will you go with your LUNA™ go?
As originally published on MYSA. Meet the smallest member of the LUNA™ range, the LUNA™ play. This little, non-rechargeable version is a great way to test out the true power of T-Sonic™ technology. Full and effective cleansing routine for clearer, healthy looking skin The LUNA™ play integrates T-Sonic™ technology into its compact design to enjoy a full and effective cleansing routine. … Continue reading Not ready to take the plunge? Try our smallest ever cleansing device to test the true power of T-Sonic™ technology
Originally published on MYSA. How do the professionals capture the behind-the-catwalk excitement and madness of Fashion Week? We spoke with photographer Simbarashe Cha to find out. Simbarashe opens up on Fashion Week, his fashion blog Lord Ashbury, and his career in one of the world’s most competitive industries. From working 9 to 5 as an … Continue reading Fashion Week Tell-All: Behind the Scenes With Lord Ashbury
As originally posted on MYSA. Working with a local production team, managed and developed behind-the-scenes content for FOREO photoshoot. Representing the brand's values, the objective was to develop premium and refined, yet relatable content through interviews with the brand's models. https://www.youtube.com/watch?v=w5e1_5xPKEY https://www.youtube.com/watch?v=U2SzK_IK5fs https://www.youtube.com/watch?v=ErsJJkDqW-E https://www.youtube.com/watch?v=jtbAt1KhH3A https://www.youtube.com/watch?v=VYyXK3iR8aA https://www.youtube.com/watch?v=PaXHDV9Iwbc
Originally published on MYSA. “You should be manager of the hockey team,” a sophomore from down the hall advised. “We need one - it’s a really chill group of guys.” “OK?” I agreed, hesitantly. Agreeing to manage the men’s club hockey team was the start of a college-long commitment - not just to seasonally spending … Continue reading Why It’s Important to Have Real Male Friends
As originally published on MYSA. Growing up in suburban Connecticut, nature constantly embraced me, whether that be with beautifully landscaped neighborhood lawns, winding trails to meander in my town’s park, or a microadventure getaway up North with my family. Now as a young professional, I find myself confined to cityscapes. Without surrounding natural beauty, … Continue reading Home Is Where The Heart Is, So Where Is Your Heart?
As originally published on MYSA. It’s hard to get two people to agree on a single vision, which is why co-founder conflict is a main cause of startup failure. For Baja East, their East Coast v. West Coast backgrounds did not result in a West Side Story ending, but instead the creation of the rapidly … Continue reading Behind the Brand: Meet Baja East’s Dynamic Duo