I specialize in writing landing pages and content for startups and small businesses. My copywriting technique focuses on providing all the information necessary to ensure a purchase as well as structuring the page in a sales-funnel format, encouraging the customer to buy as they research the product. With defining the background of a company and … Continue reading Startup + Small Business Copy That Sells
Working as Content Marketing Manager for the health and beauty brand, I oversaw a brand refresh, followed by the launch of a new blog, MYSA. Through a mix of SEO, social engagement, and "brand essence" posts, the blog's objective was: 1) increase traffic to the ecommerce site and 2) increase conversion rate. For specific statistics … Continue reading Ecommerce Blogs with Results
Developed concept and script for an air pollution and health startup. Using a more professional tone to attract investors (as opposed to consumers), the video was developed for use on an investor crowdfunding platform. See the final video here: Want to own a share of idMASK?
As originally published on MYSA. As a child, we envied Carmen Sandiego, traveling the world in her brimmed cap. Her clever catch-me-if-you-can demeanor and signature look made her one of the top female super villains for most Millennials. Luckily, now we too can remain flawless while on the go with the new LUNA™ go cleansing device. On the go … Continue reading Where will you go with your LUNA™ go?
As originally published on MYSA. Meet the smallest member of the LUNA™ range, the LUNA™ play. This little, non-rechargeable version is a great way to test out the true power of T-Sonic™ technology. Full and effective cleansing routine for clearer, healthy looking skin The LUNA™ play integrates T-Sonic™ technology into its compact design to enjoy a full and effective cleansing routine. … Continue reading Not ready to take the plunge? Try our smallest ever cleansing device to test the true power of T-Sonic™ technology
Originally published on MYSA. How do the professionals capture the behind-the-catwalk excitement and madness of Fashion Week? We spoke with photographer Simbarashe Cha to find out. Simbarashe opens up on Fashion Week, his fashion blog Lord Ashbury, and his career in one of the world’s most competitive industries. From working 9 to 5 as an … Continue reading Fashion Week Tell-All: Behind the Scenes With Lord Ashbury
As originally posted on MYSA. Working with a local production team, managed and developed behind-the-scenes content for FOREO photoshoot. Representing the brand's values, the objective was to develop premium and refined, yet relatable content through interviews with the brand's models. https://www.youtube.com/watch?v=w5e1_5xPKEY https://www.youtube.com/watch?v=U2SzK_IK5fs https://www.youtube.com/watch?v=ErsJJkDqW-E https://www.youtube.com/watch?v=jtbAt1KhH3A https://www.youtube.com/watch?v=VYyXK3iR8aA https://www.youtube.com/watch?v=PaXHDV9Iwbc