The ‘Coolness Factor’ & Social Media: Politicians Pump Up Their Image Through Viral Communication

With the growth of social media, the ‘coolness factor’ is gaining importance as a way to frame a politician's image. When I say ‘coolness factor’ I mean trying to use one’s personality to create a deeper connection with one's constituency. An example would be Hillary Clinton submitting her own ‘Texts from Hillary’.  Through the growth … Continue reading The ‘Coolness Factor’ & Social Media: Politicians Pump Up Their Image Through Viral Communication