Startup + Small Business Copy That Sells

I specialize in writing landing pages and content for startups and small businesses. My copywriting technique focuses on providing all the information necessary to ensure a purchase as well as structuring the page in a sales-funnel format, encouraging the customer to buy as they research the product. With defining the background of a company and … Continue reading Startup + Small Business Copy That Sells

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Not ready to take the plunge? Try our smallest ever cleansing device to test the true power of T-Sonic™ technology

As originally published on MYSA. Meet the smallest member of the LUNA™ range, the LUNA™ play. This little, non-rechargeable version is a great way to test out the true power of T-Sonic™ technology. Full and effective cleansing routine for clearer, healthy looking skin The LUNA™ play integrates T-Sonic™ technology into its compact design to enjoy a full and effective cleansing routine. … Continue reading Not ready to take the plunge? Try our smallest ever cleansing device to test the true power of T-Sonic™ technology

Domestic firm Xiaomi is looking to rival global giant Apple in the technology market

Published in FOCUS magazine. Designer, developer, and retailer of smartphones, apps and consumer electronics, Xiaomi ranked third in Fast Company’s 2014 list of ‘Most Innovative Companies’ – the only Chinese organisation to make the cut. Now the largest smartphone maker on the Mainland and nicknamed the ‘Apple of China’, Xiaomi could be a game changer. … Continue reading Domestic firm Xiaomi is looking to rival global giant Apple in the technology market

China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas

As originally published on brandchannel.com. Article made top 5 most viewed. In China, the sporting apparel market is a bit of an anomaly. For one thing, fitness and physical activity in China is a lot less common than in other global markets like the US, Europe and South America. And when Chinese consumers do hit … Continue reading China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas

In China, Under Armour Looks to Brand the Workout Experience

As published on brandchannel.com on October 29, 2013. Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour's new Shanghai retail theater experience aims to do much more than just sell clothes … Continue reading In China, Under Armour Looks to Brand the Workout Experience

Disasters and Proper Use of ‘Recovery Tourism’: New Orleans’s Image Post-Hurricane Katrina

A recent article on ‘Recovery Tourism’ by Christine Birkner speaks of the attempts by the Joplin, Missouri, Convention and Visitors Bureau (CVB), which released maps highlighting the sites that were hit by the deadly May 2011 tornado. According to the article, the maps were intended to create a historical record of the tornado to appease … Continue reading Disasters and Proper Use of ‘Recovery Tourism’: New Orleans’s Image Post-Hurricane Katrina