FEET FIRST: Discarded weekly by millions of farmers in the UK, chicken feet and pig trotters could be worth millions if exported to China

Published in FOCUS magazine in March 2014. China is one of the top ten biggest food and drink markets for the UK – and its growing fast. In the first half of 2013, exports from the UK to China grew 126 per cent, reaching £102 million. In December, British meat producers accompanied David Cameron as part … Continue reading FEET FIRST: Discarded weekly by millions of farmers in the UK, chicken feet and pig trotters could be worth millions if exported to China

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Diamond Deals

Published in FOCUS magazine in February 2014. Today, China is the world’s second largest diamond market, tripling in size in the past five years to US$22.8 billion. Sotheby’s in Hong Kong was also recently host to the record-breaking purchase of a US$30.8 million white diamond. As with many luxury trends in China, at first the con- sumer … Continue reading Diamond Deals

Boating Bonanza

As published in FOCUS magazine in the November issue. China’s economic slow-down saw a negative impact on most luxury industries, but yacht sales have grown hand over fist. from 2006 to 2011, the industry swelled 732 per cent. Last year, 3,000 yachts  were sold in china; by 2020, experts expect the numbers to hit 100,000. Seizing the opportunity, Chinese producers are … Continue reading Boating Bonanza

In China, Under Armour Looks to Brand the Workout Experience

As published on brandchannel.com on October 29, 2013. Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour's new Shanghai retail theater experience aims to do much more than just sell clothes … Continue reading In China, Under Armour Looks to Brand the Workout Experience