Fashion Week Tell-All: Behind the Scenes With Lord Ashbury

Originally published on MYSA. How do the professionals capture the behind-the-catwalk excitement and madness of Fashion Week? We  spoke with photographer Simbarashe Cha to find out. Simbarashe opens up on Fashion Week, his fashion blog Lord Ashbury, and his career in one of the world’s most competitive industries. From working 9 to 5 as an … Continue reading Fashion Week Tell-All: Behind the Scenes With Lord Ashbury

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FOREO Photoshoot: Behind-the-Scenes

As originally posted on MYSA. Working with a local production team, managed and developed behind-the-scenes content for FOREO photoshoot. Representing the brand's values, the objective was to develop premium and refined, yet relatable content through interviews with the brand's models. https://www.youtube.com/watch?v=w5e1_5xPKEY   https://www.youtube.com/watch?v=U2SzK_IK5fs   https://www.youtube.com/watch?v=ErsJJkDqW-E   https://www.youtube.com/watch?v=jtbAt1KhH3A   https://www.youtube.com/watch?v=VYyXK3iR8aA   https://www.youtube.com/watch?v=PaXHDV9Iwbc

Behind the Brand: Meet Baja East’s Dynamic Duo

As originally published on MYSA. It’s hard to get two people to agree on a single vision, which is why co-founder conflict is a main cause of startup failure. For Baja East, their East Coast v. West Coast backgrounds did not result in a West Side Story ending, but instead the creation of the rapidly … Continue reading Behind the Brand: Meet Baja East’s Dynamic Duo

Refinery29 Resists Growing Pains with Renewed Focus on Content, Consumers

As published on brandchannel on September 27, 2013. Refinery29 has hardly had a chance to settle into its new, larger office and its updated online digs. With 800 percent revenue growth in the past 24 months, it is the fastest growing company in the media division of Inc. Magazine’s 2013 5000 list. The fashion-focused site uses its … Continue reading Refinery29 Resists Growing Pains with Renewed Focus on Content, Consumers

Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales

As published on branchannel on July 5, 2013. Founded in 2004, Thrillist started as a guide to New York City for recent male graduates. Today, Thrillist Media Group generates over $40 million in revenue , 45 percent of which comes from its e-commerce site, JackThreads, which it acquired in 2010 to complement its content offerings … Continue reading Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales