Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales

As published on branchannel on July 5, 2013. Founded in 2004, Thrillist started as a guide to New York City for recent male graduates. Today, Thrillist Media Group generates over $40 million in revenue , 45 percent of which comes from its e-commerce site, JackThreads, which it acquired in 2010 to complement its content offerings … Continue reading Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales

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