idMask: startup investor video

Developed concept and script for an air pollution and health startup. Using a more professional tone to attract investors (as opposed to consumers), the video was developed for use on an investor crowdfunding platform. See the final video here: Want to own a share of idMASK?

Zmack: No Brainers Improv

As a student of Zmack Improv School, these are some clips from our show... http://player.youku.com/player.php/sid/XMTQxMDA1Njc0MA==/v.swf http://player.youku.com/player.php/sid/XMTQwNTU5NjU5Ng==/v.swf http://player.youku.com/player.php/sid/XMTQxMDI1MDY2NA==/v.swf http://player.youku.com/player.php/sid/XMTQwNTYyMTMxNg==/v.swf

The Taxi Standoff: Since January this year, in an effort to gain users for their e-payments services, Alibaba and Tencent have entered heavy competition in the new market for taxi app services

Published in FOCUS magazine in May 2014. Visitors and residents, expats and locals alike know the heartache of attempting to hail taxis in Chinese cities, while drivers are choking on higher fuel costs and suffocating traffic. Taxi apps are designed to take the agony out of basic transportation. But, as the competition becomes cutthroat, new issues … Continue reading The Taxi Standoff: Since January this year, in an effort to gain users for their e-payments services, Alibaba and Tencent have entered heavy competition in the new market for taxi app services

Domestic firm Xiaomi is looking to rival global giant Apple in the technology market

Published in FOCUS magazine. Designer, developer, and retailer of smartphones, apps and consumer electronics, Xiaomi ranked third in Fast Company’s 2014 list of ‘Most Innovative Companies’ – the only Chinese organisation to make the cut. Now the largest smartphone maker on the Mainland and nicknamed the ‘Apple of China’, Xiaomi could be a game changer. … Continue reading Domestic firm Xiaomi is looking to rival global giant Apple in the technology market

A TUSK TASK: As the world’s biggest consumer of illegal ivory, the potential future extinction of African elephants may hinge on China

Published in FOCUS magazine in May 2014. The rise of China’s middle class means people can spend their disposable incomes on cars, electronics, and tragically, ivory. Principles of feng shui state that ivory disperses misfortune and drives out evil spirits, while Chinese culture declares it symbolic of wisdom and nobility. Either way, it makes a great … Continue reading A TUSK TASK: As the world’s biggest consumer of illegal ivory, the potential future extinction of African elephants may hinge on China

Diamond Deals

Published in FOCUS magazine in February 2014. Today, China is the world’s second largest diamond market, tripling in size in the past five years to US$22.8 billion. Sotheby’s in Hong Kong was also recently host to the record-breaking purchase of a US$30.8 million white diamond. As with many luxury trends in China, at first the con- sumer … Continue reading Diamond Deals

China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas

As originally published on brandchannel.com. Article made top 5 most viewed. In China, the sporting apparel market is a bit of an anomaly. For one thing, fitness and physical activity in China is a lot less common than in other global markets like the US, Europe and South America. And when Chinese consumers do hit … Continue reading China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas

Singles Market

As published in FOCUS magazine's December issue. Just as Western companies use Valentine’s Day to capitalise on budding – or established – relationships, Single’s Day celebrates anoth- er special someone: me, myself, and I. Instead of an evening of flowers, chocolate, and gourmet cuisine, this holiday sees pyjama-clad consum- ers sitting at midnight in front … Continue reading Singles Market

Boating Bonanza

As published in FOCUS magazine in the November issue. China’s economic slow-down saw a negative impact on most luxury industries, but yacht sales have grown hand over fist. from 2006 to 2011, the industry swelled 732 per cent. Last year, 3,000 yachts  were sold in china; by 2020, experts expect the numbers to hit 100,000. Seizing the opportunity, Chinese producers are … Continue reading Boating Bonanza

In China, Under Armour Looks to Brand the Workout Experience

As published on brandchannel.com on October 29, 2013. Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour's new Shanghai retail theater experience aims to do much more than just sell clothes … Continue reading In China, Under Armour Looks to Brand the Workout Experience