Developed concept and script for an air pollution and health startup. Using a more professional tone to attract investors (as opposed to consumers), the video was developed for use on an investor crowdfunding platform. See the final video here: Want to own a share of idMASK?
As a student of Zmack Improv School, these are some clips from our show... http://player.youku.com/player.php/sid/XMTQxMDA1Njc0MA==/v.swf http://player.youku.com/player.php/sid/XMTQwNTU5NjU5Ng==/v.swf http://player.youku.com/player.php/sid/XMTQxMDI1MDY2NA==/v.swf http://player.youku.com/player.php/sid/XMTQwNTYyMTMxNg==/v.swf
Published in FOCUS magazine in May 2014. Visitors and residents, expats and locals alike know the heartache of attempting to hail taxis in Chinese cities, while drivers are choking on higher fuel costs and suffocating traffic. Taxi apps are designed to take the agony out of basic transportation. But, as the competition becomes cutthroat, new issues … Continue reading The Taxi Standoff: Since January this year, in an effort to gain users for their e-payments services, Alibaba and Tencent have entered heavy competition in the new market for taxi app services
Published in FOCUS magazine. Designer, developer, and retailer of smartphones, apps and consumer electronics, Xiaomi ranked third in Fast Company’s 2014 list of ‘Most Innovative Companies’ – the only Chinese organisation to make the cut. Now the largest smartphone maker on the Mainland and nicknamed the ‘Apple of China’, Xiaomi could be a game changer. … Continue reading Domestic firm Xiaomi is looking to rival global giant Apple in the technology market
Published in FOCUS magazine in May 2014. The rise of China’s middle class means people can spend their disposable incomes on cars, electronics, and tragically, ivory. Principles of feng shui state that ivory disperses misfortune and drives out evil spirits, while Chinese culture declares it symbolic of wisdom and nobility. Either way, it makes a great … Continue reading A TUSK TASK: As the world’s biggest consumer of illegal ivory, the potential future extinction of African elephants may hinge on China
Published in FOCUS magazine in February 2014. Today, China is the world’s second largest diamond market, tripling in size in the past five years to US$22.8 billion. Sotheby’s in Hong Kong was also recently host to the record-breaking purchase of a US$30.8 million white diamond. As with many luxury trends in China, at first the con- sumer … Continue reading Diamond Deals
As originally published on brandchannel.com. Article made top 5 most viewed. In China, the sporting apparel market is a bit of an anomaly. For one thing, fitness and physical activity in China is a lot less common than in other global markets like the US, Europe and South America. And when Chinese consumers do hit … Continue reading China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas