Brand Loyalty – Kristen Van Nest

Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales

Posted on July 8, 2013October 16, 2017 by Kristen Van Nest in Brandchannel, Business, Copywriting/Blogging

As published on branchannel on July 5, 2013. Founded in 2004, Thrillist started as a guide to New York City for recent male graduates. Today, Thrillist Media Group generates over $40 million in revenue , 45 percent of which comes from its e-commerce site, JackThreads, which it acquired in 2010 to complement its content offerings … Continue reading Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales →

Starbucks Former President: Why Same-Sex Marriage Support Matters

Posted on April 17, 2013March 24, 2014 by Kristen Van Nest in Brandchannel, Business

As published on brandchannel on April 17, 2013. Last year, Starbucks declared its support of same-sex marriage, which resulted in a boycott by the National Organization for Marriage. The coffee chain hasn't backed down one bit, however, as CEO Howard Schultz continues to blur the line between business and the personal lives of his millions of … Continue reading Starbucks Former President: Why Same-Sex Marriage Support Matters →