The Nation Branding of Luxembourg

As a culmination of her Fulbright research in Luxembourg, Van Nest presented to the national government's nation branding working group. For the research, Van Nest conducted over 20 interviews with branding decision-makers including private sector companies (e.g., Head of Corporate Communication), trade associations (e.g., President, Head of Marketing), and government officials (e.g., Luxembourg City Manager, … Continue reading The Nation Branding of Luxembourg

Disasters and Proper Use of ‘Recovery Tourism’: New Orleans’s Image Post-Hurricane Katrina

A recent article on ‘Recovery Tourism’ by Christine Birkner speaks of the attempts by the Joplin, Missouri, Convention and Visitors Bureau (CVB), which released maps highlighting the sites that were hit by the deadly May 2011 tornado. According to the article, the maps were intended to create a historical record of the tornado to appease … Continue reading Disasters and Proper Use of ‘Recovery Tourism’: New Orleans’s Image Post-Hurricane Katrina