Originally published on MYSA. “You should be manager of the hockey team,” a sophomore from down the hall advised. “We need one - it’s a really chill group of guys.” “OK?” I agreed, hesitantly. Agreeing to manage the men’s club hockey team was the start of a college-long commitment - not just to seasonally spending … Continue reading Why It’s Important to Have Real Male Friends
As originally published on MYSA. Growing up in suburban Connecticut, nature constantly embraced me, whether that be with beautifully landscaped neighborhood lawns, winding trails to meander in my town’s park, or a microadventure getaway up North with my family. Now as a young professional, I find myself confined to cityscapes. Without surrounding natural beauty, … Continue reading Home Is Where The Heart Is, So Where Is Your Heart?
As originally published on MYSA. It’s hard to get two people to agree on a single vision, which is why co-founder conflict is a main cause of startup failure. For Baja East, their East Coast v. West Coast backgrounds did not result in a West Side Story ending, but instead the creation of the rapidly … Continue reading Behind the Brand: Meet Baja East’s Dynamic Duo
As originally posted on MYSA. Halloween is often a time to unleash that sexy kitten normally hidden under the comforting layers of fall. The sexy Halloween costume has its effect, but here are some definite pluses to the unsexy costume... My journey into the unsexy started my freshman year of college. Finding a particularly fine … Continue reading 5 Reasons to Wear an Unsexy Halloween Costume
As originally published on brandchannel.com. Article made top 5 most viewed. In China, the sporting apparel market is a bit of an anomaly. For one thing, fitness and physical activity in China is a lot less common than in other global markets like the US, Europe and South America. And when Chinese consumers do hit … Continue reading China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas
As published on brandchannel.com on October 29, 2013. Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour's new Shanghai retail theater experience aims to do much more than just sell clothes … Continue reading In China, Under Armour Looks to Brand the Workout Experience
As published on brandchannel on September 27, 2013. Refinery29 has hardly had a chance to settle into its new, larger office and its updated online digs. With 800 percent revenue growth in the past 24 months, it is the fastest growing company in the media division of Inc. Magazine’s 2013 5000 list. The fashion-focused site uses its … Continue reading Refinery29 Resists Growing Pains with Renewed Focus on Content, Consumers