China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas

As originally published on brandchannel.com. Article made top 5 most viewed. In China, the sporting apparel market is a bit of an anomaly. For one thing, fitness and physical activity in China is a lot less common than in other global markets like the US, Europe and South America. And when Chinese consumers do hit … Continue reading China’s Li-Ning Sticks to its Roots to Build Consumer Clout Over Nike, Adidas

In China, Under Armour Looks to Brand the Workout Experience

As published on brandchannel.com on October 29, 2013. Earlier this month, Under Armour introduced a completely different retail concept to the Chinese sporting apparel market—a market that has proven hard to crack even for the most seasoned retail veterans, including Nike and Adidas. But Under Armour's new Shanghai retail theater experience aims to do much more than just sell clothes … Continue reading In China, Under Armour Looks to Brand the Workout Experience

Refinery29 Resists Growing Pains with Renewed Focus on Content, Consumers

As published on brandchannel on September 27, 2013. Refinery29 has hardly had a chance to settle into its new, larger office and its updated online digs. With 800 percent revenue growth in the past 24 months, it is the fastest growing company in the media division of Inc. Magazine’s 2013 5000 list. The fashion-focused site uses its … Continue reading Refinery29 Resists Growing Pains with Renewed Focus on Content, Consumers

Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales

As published on branchannel on July 5, 2013. Founded in 2004, Thrillist started as a guide to New York City for recent male graduates. Today, Thrillist Media Group generates over $40 million in revenue , 45 percent of which comes from its e-commerce site, JackThreads, which it acquired in 2010 to complement its content offerings … Continue reading Content Meets Commerce: How Thrillist and Refinery29 Turn Brand Loyalty into Sales